Why You Should STOP Trying to Be the Hero to Your Clients

Luke Skywalker.

Bilbo Baggins.

Harry Potter.

We all love a good hero. More specifically, we all want to BE heroes—the main characters of our own life stories, at least.

We’re used to thinking of ourselves as the protagonists. And when it comes to business, it’s natural to want to tell clients how we’ll swoop in and save their day.

But that’s a bad idea. Find out why in today’s video:

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Comments 2

  1. Wow, what a change in perspective! It made so much sense as I listened to you, and I will be implementing that in my future writing. Thank you for being a great guide!

    1. Post
      Author

      YES! Glad it hit home for you, Sandra. And you’ll start seeing it everywhere! Guide language is so powerful.

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