THE WEB COPY UPGRADE
Take your website copy from DIY to client-ready faster than you can say,
"Thanks, I wrote it myself!"
You know that feeling where something's wrong with your site... but you aren't exactly sure what?
You finally created the dang thing. You poured your heart into the copy, stressed over the word choices, and hit “Publish.” You’ve even dared to add the URL to your email signature, or - gasp! - print it on your business card.
But after all that work, something still feels… off
You're not sure if it really makes you look professional, or if it just shows everyone that you have no idea what you're doing. And you know your site should convert readers into buyers, but how can you tell if it'll work?
Whenever you look at your site, the questions keep bubbling up:
- Am I being too sales-y?
- Does it sound like me?
- Will my site actually convince people to work with me?
Every now and then, you go in to tweak things—only to waste your whole day on your copy, with no way to tell if it helps or not!
And sure, you could hire a copywriter to re-write the whole dang thing for you, but that takes a lotta $$$, and come on—you already did the leg work. Overkill isn’t a good use of your budget.
Lucky for you, the gap between "DIY" and "professional" is a lot smaller than you think
A full copywriting process can take weeks to produce a conversion-focused website. And sure, with good reason! It requires a lot of back-and-forth with the writer, in-depth research, and sometimes even testing to produce a site that has the best chance of turning readers into customers.
But, between you and me... you can get pretty damn close with just a few hours of focused adjustments.
How do I know? Because I’ve done it both ways. And let me tell you, when you know the best copywriting practices, taking a site from "meh" to "pretty damn good" doesn't take long.
Just think: If someone gave you a specific to-do list of copy changes to make, how long would it take you to make those adjustments?
A few hours? Less?
Even if it required reworking whole pages, you'd know exactly what to write. When you have professional, custom feedback on the exact play-by-play of what changes to make, finding the right words becomes 10x easier.
And when you get the words right, everything changes
Suddenly, you feel proud - even excited! - to send your URL to potential clients. You show up like a professional at events and pass out business cards like candy, knowing that your website is ready to do its job. You're able to pitch new clients with confidence—and actually win them.
And you can finally move past the website stress and spend your time on growing your business.
So, tell me if this sounds familiar...
- You’ve tried your best to make your website copy compelling, but it still sounds inauthentic, boring, or just off
- Or maybe you love the way it sounds! ...But your clients aren’t responding to it.
- You’ve taken advice from friends and made a million tweaks, but nothing seems to make a difference.
- You’ve heard you should hire a copywriter, but the professional ones are out of budget…
- ...And besides, you’re more of a roll-up-your-sleeves-and-get-’er-done kinda person!
Get a professional copywriting review of your website
Opinions from your friends can only take you so far—however well-intended. You need 360-degree visibility from someone who can tell you what’s working, what’s not, and how to fix it.
That’s why I’m offering The Web Copy Upgrade, designed for business owners who want to be in charge of their own website copy, but aren’t totally sure how to choose the words that will make readers excited. I’ll give you the comprehensive feedback and explanation of copywriting techniques you need so you can:
👉 Show up like a professional,
👉 Convert website visitors into customers, and
👉 Have the confidence to go after your dream clients
"I've always written my own copy on my own, and I was sick of trying to figure it all out myself. I've considered doing full courses [...] but I don't feel like I have the time and brainpower to commit to a full program right now. I wanted actionable steps I could take while still working in my business.[...] In the coming months, singly focused on just one offering, and armed with a clear understanding of writing value propositions, I imagine that I will bring on even more new clients. (It's already starting to happen!) Plus, I'm already seeing more newsletter sign-ups after implementing your feedback."
- Megan Barnhard, Write With Megan
"Jessie gave me actionable and simple fixes that I know are going to make a big difference on my site. Even as someone who is a digital marketer and writer myself, it can be so hard to zoom out and take an objective view on your own website!
Jessie highlighted important blockages to making sales and getting signups on my site that I just couldn't see. I would definitely recommend her for anyone who is struggling to get their website to work for their business, whatever your goals are!"
- Eryn Johnson, Living Open
With a Web Copy Upgrade, you'll...
- Know exactly how to appeal to the folks you actually want to work with (and not just the ones you said yes to because you’re strapped for cash)
- Learn industry tips & tricks that bring out your personality and move prospects toward that beautiful “Work With Me” button
- Feel confident and excited when a prospect asks for your website URL—at last, you're ready for them.
This package includes:
Live, one-on-one website review session (analyzing up to 4 pages!)
In the most value-packed 90 minute session of your life, you and I will sit in our digital conference room (a Zoom video call) and review every section of your copy. The result? A collection of specific suggestions to make your site stronger—and the training to do it. I’ll explain the copywriting principles behind every suggestion, and you’ll be able to ask questions as we go.
Have more than 4 pages? I'm happy to lend advice on which ones will be the most valuable to review.
Comprehensive checklist & video recording
Don’t worry about taking notes. After our call, I'll send you a list of the most important to-do's, page by page. Plus, you’ll get the recording of our session so you can watch it as many times as you need to as you make your revisions.
Live, one-on-one follow up to bust through writer's block
Finagling your copy takes effort. But you won't be left high and dry!
After our review, you’ll have a few days to implement all the recommendations. Then, we’ll hop on a 30 minute follow-up call to work through anywhere you might have gotten stuck.
Finally have website copy that sounds like you, makes you look like a professional, and actually wins over clients.
Get your comprehensive Web Copy Upgrade for just $297
Step 1: Book your first session using the button below
It’ll take you to a scheduling page where you can select a time that works for you.
Step 2: Complete the Deep Dive Questionnaire
It's not just about nice words—it's about how your copy supports your business goals as a whole. In this questionnaire, you'll answer questions about yourself, your business structure, and your audience. This ensures we can jump right into your copy in the first session.
Step 3: We hit the ground running
We hop on the first call, say our giddy hellos, and get down to business. Get ready for a full hour packed with focused, intentional action. At the end, we'll schedule your follow-up call.
"It was a relief to know that I could tell you what I wanted, and what I thought I wanted, and you GOT ME. You were able to put in words what I couldn't."
- Kelly Ockeloen, Every-body.fit
"Jessie’s smart observations and focused attitude are so on the point. I feel that she really cares how your writing process is going."
- Carla Van Walsum Ph.D., Heartbased Solutions