Tell me if this sounds familiar: It’s Monday morning, and you’re looking at your to-do list. Amidst the client calls and responding to emails, there’s a task or two that …
2019—A Year In Review
For the past few years, I’ve been doing a Year In Review. It’s a behind-the-scenes retrospective on everything that’s been going on for the past 12 months—in my business and …
“We” vs “I”—How Should You Talk About Yourself On Your Website?
It’s a classic conundrum. You’re writing your website copy, and you don’t know how to talk about yourself. Should you use “We” and talk as if you’re an established company? …
5 Rules for Sharing Your Personal Life in Your Copy
It’s a tough game. You want to connect with your readers… but you also want to look professional. You want to be authentic… but you don’t want to overshare and …
Do Website Design Companies Also Offer Good Website Copy? (The Full Breakdown)
I love all-in-one solutions. Soup AND sandwich, PLUS a cookie? I’m sold. (Or as a friend used to order: A Bloody Mary loaded with bacon, celery, cheese, and a pickle—so …
7 Reasons Why No One’s Buying Your Service Packages from Your Website
So you’ve put together your website. You’ve listed out how people can hire you. You’re trying to build your business… But months (or years!) in, you’re still fighting for every …