If there’s one thing you can count on in your business, it’s that it will evolve. No business model lasts forever. And especially as a solopreneur, sometimes you’ve got to shake things up. Today, I’m very pleased to announce my new business: Copykin Editing Co. Rather than copywriting, I’m now …
What I Learned from Posting on Medium Every Day for 3 Weeks
Roughly a month ago, I made a big commitment. I was going to post a new article on Medium every weekday for a month. Spoiler: I made it through three weeks before, frankly, my resolve petered out (more on that later), but—HOLY COW—I saw results I didn’t quite expect. See, …
My Email Strategy: How I’ve Maintained a 60% Open Rate with My Email List
Building an email list is one of the most important things you can do for your business, they say. And that’s true. But what do you do when—heaven help us—you actually get subscribers? When I was working full-time, I managed a huge corporate list of tens of thousands of subscribers. …
Finding Your Why
The most popular TED Talk ever given was How Great Leaders Inspire Action, presented by Simon Sinek in 2009. Like most budding business owners, I was inspired. This video changed my perspective on my business. “People don’t buy what you do,” he says, “They buy why you do it.” Finding …