Hand with painted fingernails

5 Rules for Sharing Your Personal Life in Your Copy

It’s a tough game. You want to connect with your readers… but you also want to look professional. You want to be authentic… but you don’t want to overshare and make everyone feel awkward. So how can you be real about yourself and your personality without venturing into TMI-land? As …

11 Ways to Add Personality & Flair to Your Copy

The people who have the greatest success online aren’t those who just follow the formulas. They aren’t those who check the boxes and call it a day. No. The people we fall in love with, the blogs we always return to, the Instagram posts that we love to see—they all …