2017—A Year in Review

Every year, like many humans across the world, I like to take a step back and reflect on all that’s happened in the past ~365 days and try to condense it into bite-sized pieces that I can carry into the new year. This time, in the name of transparency (and …

What Do You Want to Avoid? | Jessie Lewis

A Better Question than “What Do You Want?”

I’m convinced that at any given moment, somewhere in the world, a version of this conversation is taking place: Person 1: So, what do you want for dinner? Person 2: Whatever. Person 1: How about _____? Person 2: Eh, not that. Person 1: Well then what if we ate _____? …

What should you put on your homepage?

What Should You Put on Your Homepage?

The first time I wrote a homepage for my business, I was new to copywriting and more than a little overwhelmed. A headshot, list of services, email signup, BLOG POSTS, CONTACT FORM, HELP ME—there were so many options for sections and widgets that could go on the page, and it …