I’ll never forget that moment: The day when a client hired me… and I had no idea who they were. I saw the sale notification arrive in my inbox. The …
The #1 Thing I Got Wrong About Building an Email List
Disclaimer: This article includes affiliate links, which means I receive a small commission when you purchase through my links, at no additional cost to you. Please know that I only …
Is It Better to Write Your Own Copy or to Outsource It?
Tell me if this sounds familiar: It’s Monday morning, and you’re looking at your to-do list. Amidst the client calls and responding to emails, there’s a task or two that …
2019—A Year In Review
For the past few years, I’ve been doing a Year In Review. It’s a behind-the-scenes retrospective on everything that’s been going on for the past 12 months—in my business and …
“We” vs “I”—How Should You Talk About Yourself On Your Website?
It’s a classic conundrum. You’re writing your website copy, and you don’t know how to talk about yourself. Should you use “We” and talk as if you’re an established company? …
5 Rules for Sharing Your Personal Life in Your Copy
It’s a tough game. You want to connect with your readers… but you also want to look professional. You want to be authentic… but you don’t want to overshare and …