Oh, lead magnets. Those feisty little things. Some people call them reader magnets, opt-in incentives, or free downloads, but they all function the same way with the same goal: to …
5 Steps to Simplify Your Marketing (and Save Your Sanity)
Let’s be real… Everyone and their mother want to sell you their ✨flashy new method✨ of getting clients. So-and-so wants you to buy their course on Instagram. That other person …
To Blog or Not to Blog: Is It Worth It?
A lot of people start blogs for the wrong reasons. Some people think it’s simply something they “should” be doing. And then they lose steam when they don’t see any …
How to (Literally) Sell While You Sleep
I’ll never forget that moment: The day when a client hired me… and I had no idea who they were. I saw the sale notification arrive in my inbox. The …
The #1 Thing I Got Wrong About Building an Email List
Disclaimer: This article includes affiliate links, which means I receive a small commission when you purchase through my links, at no additional cost to you. Please know that I only …
Is It Better to Write Your Own Copy or to Outsource It?
Tell me if this sounds familiar: It’s Monday morning, and you’re looking at your to-do list. Amidst the client calls and responding to emails, there’s a task or two that …