It’s a classic conundrum. You’re writing your website copy, and you don’t know how to talk about yourself. Should you use “We” and talk as if you’re an established company? Or should you use “I” and be more personal—but perhaps too unprofessional? You’re afraid of misleading clients. But this I/We/Us/Them …
5 Rules for Sharing Your Personal Life in Your Copy
It’s a tough game. You want to connect with your readers… but you also want to look professional. You want to be authentic… but you don’t want to overshare and make everyone feel awkward. So how can you be real about yourself and your personality without venturing into TMI-land? As …
Do Website Design Companies Also Offer Good Website Copy? (The Full Breakdown)
I love all-in-one solutions. Soup AND sandwich, PLUS a cookie? I’m sold. (Or as a friend used to order: A Bloody Mary loaded with bacon, celery, cheese, and a pickle—so he could eat a meal and drink at the same time. I still don’t know how I feel about this …
7 Reasons Why No One’s Buying Your Service Packages from Your Website
So you’ve put together your website. You’ve listed out how people can hire you. You’re trying to build your business… But months (or years!) in, you’re still fighting for every sale. Let’s fix that. Your website can be a powerful sales tool. But if your packages aren’t selling well, you …