girl on laptop writing privacy policy

My Favorite Privacy Policy Generator: Iubenda

Psst—This article includes affiliate links. If you use them to make a purchase, I’ll receive a commission. I only promote products I use personally and believe in whole-heartedly. Have you ever wondered what on earth you’re supposed to write in your website’s privacy policy? Or maybe you’ve heard of GDPR—and …

What Is Your War Cry?

In the early days of content marketing, everything was about being “useful.” Creating useful content. Being informative. Becoming the go-to resource. But today, we’re up to our ears in usefulness. A quick Google search can turn up answers to any problem we can imagine. We don’t actually need more information. …

Fake client avatar of Jessie Lewis

Please Stop Wasting Time on Bad Client Avatars

I once led a messaging workshop for a client. They were refocusing on a new audience, and it was crucial we got the details right. So like a good marketer, I led them through the process of creating a client avatar. (Not the blue people.) For the newbies out there: …