“We” vs “I”—How Should You Talk About Yourself On Your Website?

It’s a classic conundrum. You’re writing your website copy, and you don’t know how to talk about yourself. Should you use “We” and talk as if you’re an established company? Or should you use “I” and be more personal—but perhaps too unprofessional? You’re afraid of misleading clients. But this I/We/Us/Them …

Hand with painted fingernails

5 Rules for Sharing Your Personal Life in Your Copy

It’s a tough game. You want to connect with your readers… but you also want to look professional. You want to be authentic… but you don’t want to overshare and make everyone feel awkward. So how can you be real about yourself and your personality without venturing into TMI-land? As …