The #1 Thing I Got Wrong About Building an Email List

Disclaimer: This article includes affiliate links, which means I receive a small commission when you purchase through my links, at no additional cost to you. Please know that I only promote what I personally use and love. Read full disclaimer here. A few months ago, I sent a single email …

person typing their own copy

Is It Better to Write Your Own Copy or to Outsource It?

Tell me if this sounds familiar: It’s Monday morning, and you’re looking at your to-do list. Amidst the client calls and responding to emails, there’s a task or two that you’ve been trying to get to for weeks. It might be “Send an email newsletter.” Or “Post something on social media.” “Publish …

2019—A Year In Review

For the past few years, I’ve been doing a Year In Review. It’s a behind-the-scenes retrospective on everything that’s been going on for the past 12 months—in my business and beyond. See past ones here: 2017 2018 These posts are always much more personal in nature. And in all honesty, …

“We” vs “I”—How Should You Talk About Yourself On Your Website?

It’s a classic conundrum. You’re writing your website copy, and you don’t know how to talk about yourself. Should you use “We” and talk as if you’re an established company? Or should you use “I” and be more personal—but perhaps too unprofessional? You’re afraid of misleading clients. But this I/We/Us/Them …