You can’t improve what you don’t measure… Or so the saying goes. Even as a small online business owner, tracking your data is vital. And not just in an airy-fairy “do this, it’s important” kind of way. Tracking your marketing efforts regularly is a business practice that can guide you …
The #1 Rule for Talking about Yourself on Your Website (That Most Businesses Get Wrong)
It’s funny—even if you’re a good writer, talking about yourself (or your business) can feel like pulling teeth. I hear it all the time. “My bio is short because I didn’t know what to write.” “What else can I say?” “I hate talking about myself.” Some folks write a few …
My 9 Rules for Ethical Marketing in Business
When I was a freshman in college, the world of advertising and marketing disgusted me. All I could think of was that movie ‘Kate and Leopold’ where Hugh Jackman gets roped into doing a commercial for margarine and later is upset with Meg Ryan because he can’t believe he just …
What I Learned from a Month of Social Media Marketing Experiments
Those who are signed up to get my emails will know that in March, I decided to get my butt in gear and begin a structured experiment on different social media marketing techniques to see what actually helps grow my business. With March complete, the results are in… and I …