So You Want to Be a Business Coach

There are some people who are just born for teaching, you know? Some of these people pursue careers in a traditional education setting. Others take that skill online and use it to start a business. I’m looking at you, coaches, consultants, and course creators. And yet, there are still others …

Stop Chasing Attention—Building a Business Is about Trust

Our online economy is run on attention. Every business wants eyes on their stuff. We pay per click, we tally up our views, we tell each other that any publicity is good publicity, and that if you just put out enough stuff, something will eventually go viral. But I’m calling B.S. …

Free Email Course // How to Add Personality to Your Website

If you own an online business, your website is everything. It’s your lead sales rep. It’s the #1 way your future customers connect with you. So it’s important that your website sounds like… well, you. The more of your personality you share, the more effective you’ll be at attracting your …