How to Track Your Marketing Efforts: A Beginner’s Guide

You can’t improve what you don’t measure… Or so the saying goes. Even as a small online business owner, tracking your data is vital. And not just in an airy-fairy “do this, it’s important” kind of way. Tracking your marketing efforts regularly is a business practice that can guide you …

photo of sign that says "good"

My 9 Rules for Ethical Marketing in Business

When I was a freshman in college, the world of advertising and marketing disgusted me. All I could think of was that movie ‘Kate and Leopold’ where Hugh Jackman gets roped into doing a commercial for margarine and later is upset with Meg Ryan because he can’t believe he just …