Fake client avatar of Jessie Lewis

Please Stop Wasting Time on Bad Client Avatars

I once led a messaging workshop for a client. They were refocusing on a new audience, and it was crucial we got the details right. So like a good marketer, I led them through the process of creating a client avatar. (Not the blue people.) For the newbies out there: …

hand holding a compass to symbolize following your intuition

You Have Permission to Follow What Lights You Up

I remember when I first started interacting with really successful business owners. I was new, and they were inspiring. They had all worked their way up from zero, building thriving client bases and writing for some seriously impressive brands. I wanted to be like them. To have that lifestyle. To …

Are Fear Tactics Ever Okay?

Here’s a little fact that some of you will bristle at. You ready? Negative emotions sell better than positive ones. Hmm. How does that make you feel? I hear from some folks that you’re hesitant to use fear or negativity in your marketing. It doesn’t feel like an ethical marketing practice. …

How to Beat the Big Guys

There are some businesses that have piles of marketing dollars behind them. You know the ones—those huge corporations that pump out new products or services with carefully-crafted ad strategies. The ones that do things by the book, and keep on succeeding because they’ve figured out their marketing machine. But then …