If you own an online business, your website is everything. It’s your lead sales rep. It’s the #1 way your future customers connect with you.
So it’s important that your website sounds like… well, you. The more of your personality you share, the more effective you’ll be at attracting your tribe. And when your readers trust you, it means you’re able to sell effectively and hit your revenue goals. Awesome, right?
But sounding like yourself on your website is easier said than done. I know this. As a copywriter, my job is to make websites sound like their owners (and, you know, make them money).
Luckily, I’ve learned a few things about understanding your own personality and putting it in your website’s copy. And if you want to learn how to do it for yourself, I’ve put together a free email course that teaches you my best hacks.
Authentic Copy: The Creative Entrepreneur’s Guide to Adding Personality to Your Website
It’s a 6-day free email course designed for creative entrepreneurs who want to inject more oomph! into their website. More personality. More you-ness.
Because if you run a personality-driven business, you are your brand. And you’ve got to put yourself out there.
How it works
Every day for a week, you’ll get a new lesson in your inbox. These are designed to be short and change-oriented, so you can see results without a huge time investment. That’s why each email ends with an action step to get you moving. By the end of the course, you’ll know
- What “personality” actually means in web copy
- My quick hack for discovering your natural writing voice
- Actionable steps to making your copy more compelling
- 3 principles for telling engaging stories
You’ll also leave with the tools to create a Voice Cheat Sheet to guide your future copy revamps!
Get it here:
Sign Up for the Authentic Copy Email Course
Get a new email in your inbox every day for the next week to help you take you copy from meh to marvelous.