Tell me if this sounds familiar:
You know what you do, and you know you do it well. But when that blank text box is staring you down, suddenly nothing sounds right. Every sentence sounds too revealing, or too stodgy, or too bubbly…
Or maybe you’ve beat through the wall and made it to the other side with something on the page. But frankly, you’re not sure it’s any good.
You’re tired of tweaking words over and over again. You just want to finish the dang copy already.
Hey, you go-getter.
I’m a copywriting coach for business owners and marketers who want to write their own copy, but aren’t sure what to actually put on the page.
I’m here to walk you through exactly how to create effective website copy, emails, social media posts, and more—so you can show up with your own authentic words, without having to hire someone else to do the writing for you.
It's hard to grow a business when you're not sure what to say
Some years back, I was a baby freelancer, setting up my business for the first time. I had a savings account with a bit of buffer, a blog content client lined up, and no idea what I was doing.
But I figured my next order of business was to get a website up. I needed somewhere to send prospects to, after all.
I'd never written real web copy before, but who cared? I was persistent! I spent hours combing through the sites of my business idols. If I just tried to make mine look kind of like theirs, it would turn out great, right?
But even after my best efforts, it sounded… flat. Fake. Hyped up in all the wrong places. I thought I was a decent writer! So why did it sound so off?
I lived with that website for a long time, but I hated sending clients to it
It turns out writing blog posts is really different from writing an effective website. My site was live, but I avoided telling people about it.
Whenever I talked about my business, my voice got small. I flubbed up networking events by "jokingly" telling people not to go to my URL. It didn’t take long for me to stop going to networking events altogether.
Without a good website, I knew my dream clients wouldn’t give me the time of day. But I didn’t want to hire a copywriter—it was expensive, and what if they didn’t “get” my voice? (I mean, I hardly knew what my voice was!)
I grew that business to cover my basic living expenses. A success, sure, but it was short-lived. I couldn’t figure how to grow beyond that plateau. So 8 months in, I threw in the towel and went back to a “real” job.
It wasn’t until I studied copywriting that I could see where I’d gone wrong
A website isn’t just a place to talk about your business—it’s your most important salesperson.
And your emails aren’t just for telling readers about new offerings or new blog posts—it’s your best tool for turning internet strangers into devoted fans.
Now that I was in a steady job again, I had the time to look back and see what had gone wrong. I realized that I didn't really know how to niche or position my business. I didn't know how to communicate my value to potential clients. Without those key skills, it was no wonder my business was dead in the water!
So I studied the copywriting techniques. I read the branding books. I learned the formulas and took the trainings.
And more importantly, I put them into practice. I was now the marketing manager for an Inc 500 Fastest-Growing Company, and I had lots of opportunity to implement them and see first-hand how they worked on actual customers.
Eventually, I re-launched my freelancing career—this time, as a copywriter.
From the outset, thing were different. I knew what I was doing. I wrote copy for clients of all kinds, from solopreneurs to big agencies. I translated my clients' complicated businesses into simple, human messages. I helped others reposition themselves to go after multi-million dollar clients.
The bottom line? I learned how to turn jumbled ideas into powerful copy. And it totally changed not only my clients' businesses, but my own as well.
Today, I'm here to share what I've learned
If you’re building a business online, you have to learn quickly how to market yourself. It’s vital for you to be able to create sales pages that convert readers into buyers, and to write emails that actually get opened. And hiring someone else to do it all for you gets pricey fast (that is, if they're worth their salt).
That's why I'm obsessed with teaching business owners how to write for their own businesses.
Yes, you'll need to hire specialists at some point. But knowing how to communicate with your audience in your own authentic way is the key to long-term success.
A personal update:
To allow time to work on some big projects, I am not currently accepting new clients. Want to hear how you can get copy support moving forward? Consider subscribing below!
So let’s kill that blank page syndrome once and for all
I've written a whole heck of a lot about online marketing and copywriting. Here are some of the most popular articles:
Starting an Online Business
AND IN CASE YOU WERE WONDERING...
These are the values by which I live & work
Showing your true colors, especially online, is never easy. I persevere to show up as my genuine self, to be transparent about who I am and how I work—and I challenge you to do the same.
Writing and marketing are my crafts, and like any craft it requires regular education and growth. I invest heavily in my own training so I can continue to teach you the best practices that deliver real business results.
I see it as my duty to do as little harm as possible and leave this world better than I found it. In business, this means I work with integrity and promote only services and products I believe in. In my personal life, this means reducing my consumption of meat and opting for fair-wage companies whenever possible.
I'm out to help make the world a kinder place. As of Q3 of 2019, 5% of all profits are donated to climate and humanitarian organizations that are making a difference.
The official bio
Here’s how Jessie would talk about Jessie if she wasn’t Jessie:
Jessie Lewis is a copywriting coach for online business owners who don’t know what to put in their marketing copy. She offers expert, in-depth advice on how to strengthen their writing so they can show up professionally online and turn their readers into clients.
She got her start writing in one of the largest ad agencies in the Southwest for brands like Gore-Tex and Time Warner Cable. She’s since run marketing for an Inc. 500 Fastest Growing Company, written articles that ranked #1 on Google, and helped over 40 businesses spring onto the scene with the right words to win the hearts and make the sales.
Jessie believes that effective marketing begins with strong copy, and that learning to write your own copy is one of the best skills you can acquire as a solopreneur. She’s on a mission to help business owners learn how to enhance their natural writing skills so they can build more profitable businesses.
Jessie lives in Phoenix, Arizona with her husband and two fur machines—a dog and a cat who shed far too much. Her favorite food is everything and her favorite possession is a Roomba (for aforementioned reasons).