You added that “blog” tab to your website because you had every intention of blogging. But now, that tab sits with just the one or two articles you manage to eke out—or maybe no articles at all.
Sound about right? If so, you’re not alone. I see it all the darned time.
Getting that content engine moving forward can feel like an overwhelming task. Where do we get the time? Where do we get the ideas?
But more often than not, those questions are just masks for much more insidious beliefs. We get bogged down by our own expectations, by what we think we’re “supposed” to do when writing a blog article.
So today, I’m gonna be your one-woman Myth Busters team, here to show you what’s real and what’s not when it comes to writing blog articles.
Myth #1: You think you have to sound like a business
When I first started my blog, I was fresh out of the agency world. My blogging experience so far was massively impersonal—my goal was always to sound like the client, not myself.
So when I started to write my own blog articles, they came out sounding really funny. I was trying so hard to sound like an established business that I completely forgot the golden rule of being a service provider: Your readers need to know, like, and trust you before they’re going to buy.
If they wanted to hire a big business, they’d hire a big business. The people who hire you want a personal connection. So it’s perfectly okay to sound like—wait for it—yourself.
Not sure where to start? Try thinking of your blog as simply a letter from you to your favorite clients. What do you want to teach them? What do they need to hear today?
Today, my blog posts involve a lot more personal stories. My social media posts do too, and the ones where I share more of my personal life always perform the best—which is further proof that people like talking to other people. Not robots! Shocker!
Myth #2: You think you have to be the leading expert
This belief is sneaky. A lot of times you don’t think you believe this, because it masquerades as thoughts like, “I’m still learning about that,” “It would be better to just send them a link to someone else who’s written about it,” or “But people already know this.”
Red alert! These aren’t logical thoughts. That’s just some serious impostor syndrome sneaking in.
Here’s the thing about blogging that I need you to embrace: You don’t have to be the foremost expert on a topic in order to teach it. You just have to be a step ahead of your reader.
Do you know A Thing? Great! There are tons of people who don’t know That Thing, and their lives will be improved by you teaching it to them. Even if you just learned it yourself. The information is still valid.
It’s totally normal to have this feeling, though. If your childhood was anything like mine, you grew up in a society that taught you there are certain things you need to do in order to be deemed worthy of teaching a topic. But guess what? That kind of structure doesn’t exist anymore because #internet. Outside of academia, there’s no level you’re going to reach where someone’s going to say, “Okay, you can teach this now.” In fact, there are tons of people with degrees in your field that still don’t feel qualified to teach anything about it.
There’s always going to be someone more educated and more experienced than you on a given topic. That shouldn’t stop you from passing what you do know on to your readers.
Myth #3: You think it’s already been talked about enough
I used to sit down to write about a topic. Then, as part of my research, I’d Google what others were saying about it.
Inevitably, I’d stumble upon The Most Amazing Article about the same topic. My jaw would drop in awe, and I had a sinking feeling that my own little article could never measure up.
At times like these, it’s tempting to throw in the towel. Someone already said it! Better! Why bother?
Bah. I say, bother all you like. Here’s why:
First, just because someone said it over there, it doesn’t mean it’s reaching the people over here. The internet feels like we’re all in one big room, but that’s not how it works. Your readers (or future readers) may likely have never come across an article on that topic before. You’re doing them a service by sharing your own knowledge.
And second, you have a collection of unique experiences that no one else has. You’ll be able to talk about things from a point of view that no one else has been able to talk about it from before. If you’re getting beaten down by the idea of that big, perfect blog post that someone else wrote, ask yourself: What can I bring to this topic that the other one doesn’t talk about?
Myth #4: Your can only post super-high-quality articles
Maybe you’ve made it through all the other blocks, and you’ve drafted the darn thing…
But now it’s just sitting there.
You’ve tweaked it. And tweaked it again. And you’re so sick of looking at it but it just doesn’t feel ready to publish.
You know what I’m going to say here, right? We both know what’s coming next.
YOU NEED TO SUCK IT UP AND PUBLISH IT.
Not just because “Done is better than perfect” and you need to “Ship before you’re ready.” Those things are true, but more importantly, you can’t improve in a bubble.
If you wrote a hundred articles in secret and only published the hundredth one, it’s not going to be much better than your first one.
Sending your articles to your email list, publishing them on sites like Medium, and sharing them on social media is the only way to know if it’s any good.
Often, the posts I think are amazing get zero attention. And the ones I thought were pretty blah? Sometimes, people love them!
You’re SUPPOSED to publish bad articles. It’s okay. It’s the only path forward. Every successful blog writer knows this.
So start writing
Write a bad blog post. Then publish it and send it your list. I dare you.
The next one will be better. When you’ve published at least 5 posts, you can go back and delete that first one if you really want to. Then POOF, it’s like it never happened.
Not sure what to write about? We’ll cover that in the next post. (Stay tuned!) But for now, I want to hear from you: