Do You Need SEO for Your Small Business?

Do you need SEO for your small business?

WARNING: What I’m talking about today will give you one of two reactions. Either… You’ll cheer because you feel FREE from another thing you feel you have to do, or You’ll groan because you just spent a lot of money unnecessarily. I’m so sorry. Let’s get into it. So you’ve heard you need …

7 Ways to Keep Social Media Marketing from Taking Over Your Life

7 Ways to Keep Social Media Management from Taking Over Your Life

It’s already 10 in the morning and you have oodles of projects that you should be working on right now. But there you are, trying desperately to find something, anything to post on your business social media accounts. Social media management doesn’t have to be this hard. As someone who used to manage …

vanilla cupcakes

How to Stop Being a Boring Brand

Anyone who’s made a cake from scratch knows that just about every cake recipe, regardless if it’s for carrot cake or devils food cake, calls for vanilla extract. But if vanilla flavoring is in just about every cake out there, does vanilla cake actually exist? Or is vanilla cake just… …