video of the difference between a landing page and a homepage

What’s the Difference between a Landing Page and a Homepage?

Reality check: If your ads aren’t directing to landing pages, you’re wasting your money. Here’s the thing: Google ad copy isn’t enough to sell a prospect on whatever you’re selling. That sweater you sell that glows in the dark and keep you warm even in Antarctica is pretty amazing, but 25 characters are never enough to really convince someone it’s …