vanilla cupcakes

How to Stop Being a Boring Brand

Anyone who’s made a cake from scratch knows that just about every cake recipe, regardless if it’s for carrot cake or devils food cake, calls for vanilla extract. But if vanilla flavoring is in just about every cake out there, does vanilla cake actually exist? Or is vanilla cake just… cake? Plot twist! Moving past the bad analogy that’s really just …

video of the difference between a landing page and a homepage

What’s the Difference between a Landing Page and a Homepage?

Reality check: If your ads aren’t directing to landing pages, you’re wasting your money. Here’s the thing: Google ad copy isn’t enough to sell a prospect on whatever you’re selling. That sweater you sell that glows in the dark and keep you warm even in Antarctica is pretty amazing, but 25 characters are never enough to really convince someone it’s …