What Do You Want to Avoid? | Jessie Lewis

A Better Question than “What Do You Want?”

I’m convinced that at any given moment, somewhere in the world, a version of this conversation is taking place: Person 1: So, what do you want for dinner? Person 2: Whatever. Person 1: How about _____? Person 2: Eh, not that. Person 1: Well then what if we ate _____? …

What should you put on your homepage?

What Should You Put on Your Homepage?

The first time I wrote a homepage for my business, I was new to copywriting and more than a little overwhelmed. A headshot, list of services, email signup, BLOG POSTS, CONTACT FORM, HELP ME—there were so many options for sections and widgets that could go on the page, and it …

asking for client testimonials

How to Ask Your Clients for Testimonials without Feeling Icky

Two questions to wake up that business brain of yours: How many testimonials do you have on your website? How well do they address potential customers’ pain points? Testimonials (and case studies) are the most effective content marketing tactics, according to a 2013 report. They’re a must-have if you want …